‘Cinta’ is Spanish for ribbon.
Cinta The Label is inspired by its founder,  Amy Sturgis growing up on Spanish shores where she spent summers with her grand father whom she was extremely fond of.  Amy has always had an imagination which amazes people and her grand father did too, he dreamt of singing with Frank Sinatra and she dancing in a flamenco dress from sunset until dawn.
Amy was mesmerised by the flamenco dancers and the way their silk and ribbon dresses bought the cobbled streets of the old town to life with every move of the maraca. Cinta The Label puts a modern twist on Spanish traditions playing with prints which signify Amy’s love for astrology and inner strength. 
Amy Sturgis is also a renowned fashion consultant and has worked across many brands from Pop & Suki to Fabrizio Viti. She continues to consult alongside running Cinta The Label and resides between London and NYC.



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